Diego Knows Your Name Cell Phone is the first play phone that will incorporate the child's name into the phone play.  The personalization is done through the PC and connecting to a Fisher-Price website.  The phone will have 7 buttons for play:  Answer/Voice Mail button to answer calls from Diego and to hear messages from Diego and friends, Ring Tone button to change the ring tones on the phone, 123, 456, 789 button to hear Diego identify numbers in English and Spanish (only 3 buttons for the 9 keys) and *0# button to hear the operator.  Diego will call the child and say several open-ended phrases incorporating the child's name.